Häagen Dazs

The new Flagship Store is located in Xintiandi. The Location with it’s Shikumen architecture is steeped with history and a hotspot for Foreigners and Locals. Target audience is young & fashionable, middle class, expatriates living in Shanghai and foreign tourists. Classical and luxury Indulgent meets vibrant and trendy. The different Theming and range of Furnitures is answering the request from client side, not to follow a too stringent Concept, which is contraire to interior methodologies and concepts, where a major theme or element of regularity is displayed in the project. The objective was to create a emotional/sensual brand experiences and “memorable story” for the customer. Also the use of different light layers (pendant lights, light coves and recessed luminaire) contribute significant to the overall atmosphere and zoning. Wheras the “Ice cream waves” feature Wall and “melting Ice cream” Colum decoration are pure, memorable eye catcher.

• Location:Shanghai

• Date:2014

• Size:338sqm

• Client:General Mills / Häagen Dazs

• Scope of Work: Concept & Design Development