The concept blends historical gestures with eclectic nots. Color, saturation, texture, light and line are orchestrated in a way, that they serves as a basis of expressing elegance and to tell the story of Kingfook. Accentuating moulded panelings and Furnitures are aranged in a way, that they order the Displays and Layout. The wall design has clean lines and a rythm that borders the Displays perfectly while underlining the beauty of the jewelery. Each of the displays is designed to cater one collection which can be viewed in a compfortable way through different eye levels. The color palette ranges from pastel to natural tones. Soft Materials such as silk, velvet, and shiny fabric for the Wallcovering correspond with the wooden Paneling and oak flooring. The interplay of minimalism and mid century notes, keep each other in balance and create a contemporary and fashionable appearance with a touch of traditional elegance